Study Reveals Rivian Is The Most Loved Car Brand In America

Study Reveals Rivian Is The Most Loved Car Brand In America

According to Consumer Reports, 86% of Rivian owners would buy another EV from the brand.

Rivian is the most loved car brand, according to Consumers Reports. The study shows 86% of Rivian owners won’t mind buying another electric vehicle (EV) from the brand.

So when you say most loved car brand, Consumer Reports refers to its owner satisfaction survey results. More specifically, the results from the 2023 Annual Auto Surveys, involving more than 330,000 vehicles of 2021 to 2023 model years and a few 2024 models.

Rivian is followed by Mini, which jumped 11 spots to number two on the list, while its parent company BMW is third on the list. The German brand is trailed by Porsche, Tesla, Genesis, Lexus, Subaru, Ram, and Honda. Surprisingly, Toyota, among the best-sellers in the country and known for its reliability, only ranked 12th, with 69% of owners saying they would buy another Toyota.

Consumer Reports used five specific areas for its study: comfort, driving, cabin storage, usability, and ownership cost. Rivian is among the most satisfying brands in the comfort, driving, cabin storage, and ownership cost categories, meaning the California-based EV maker didn’t stand out in terms of usability. The company is rectifying issues through over-the-air updates, including fixing a dead infotainment screen we saw in late 2023.

In contrast, the list’s top five least-loved car brands are Infiniti, Volkswagen, Nissan, Jeep, and Audi. The VW brand is also the least satisfying in the driving and usability categories. The latter could’ve stemmed from its cars’ infamous capacitive touch buttons. However, the automaker is already making changes to address the issue.

Of note, some automakers may have a few models that rank high, but the rest of their lineup is underwhelming. They must be consistent across the model range to top this list.

Currently, Rivian sells the R1T and the R1S. The former is an all-electric pickup truck that competes against the likes of the Ford F-150 Lightning, albeit it leans towards the luxury side of the market. Meanwhile, the R1S is an electric full-size SUV. Reports suggest the company will release a new smaller electric SUV called the R2, which would take the fight to the Tesla Model Y.

Like the R1T and R1S, we can only hope the R2 will be received well in the market. This new electric compact SUV could be launched at a special event in Laguna Beach, California, in March.