Ford's Maverick Outsold The Toyota Tacoma In January

Ford's Maverick Outsold The Toyota Tacoma In January

Ford sold 12,443 Mavericks in January.

Ford announced that 12,443 Mavericks found new homes in January, nearly double the amount it sold in January 2023 (6,272 units). The automaker also boasted about the Maverick beating the larger Toyota Tacoma in the first month of 2024. For the record, Toyota sold 8,203 Tacomas last month.

Ford’s decision to increase production capacity for the compact pickup truck is obviously paying off. The model is assembled at the Ford’s Hermosillo Assembly in Mexico alongside the Ford Bronco Sport, which also received a production boost last year.

With this feat, the Ford Maverick has continued its impressive sales streak since its introduction in 2021, putting pressure on its direct rival, the Hyundai Santa Cruz. For every Hyundai sold, Ford sells two Mavericks.

The Maverick is a versatile vehicle that offers a sedan-like driving experience thanks to its use of a unibody chassis. It’s also practical, thanks to the relatively sizeable bed attached to its rump. Many owners are first-time pickup truck buyers, which is exactly what Ford was hoping for.

For the 2024 model year, the 2.0-liter turbocharged four-cylinder EcoBoost engine with a front-wheel-drive (FWD) configuration is now the standard powertrain across the board. That space used to be occupied by the 2.5-liter hybrid. An all-wheel-drive (AWD) option is also available on the turbocharged engine.

The non-hybrid power unit can generate 250 horsepower and 277 lb-ft of torque, while the electrified alternative makes 191 horses. The former uses an eight-speed torque converter automatic, while the latter runs with a continuously variable transmission (CVT), which, in turn, favors fuel efficiency.

Reports say a new Maverick is on the way, which means we could see the arrival of a full-electric version of the truck called the Maverick Lightning. A plug-in hybrid vehicle (PHEV) variant would also be a welcomed addition, but the company shut down the idea, saying the tech would increase the model’s attractive pricing. That could be a concern in terms of sales.

Ford is offering the Maverick with a starting price of $23,815 for the base XL trim, with the most attainable hybrid version coming in at $25,315.