80% Of 2024 Ford Ranger Buyers Choosing 4WD

80% Of 2024 Ford Ranger Buyers Choosing 4WD

It’s early days for the new pickup, but Ford has shared how owners are speccing their trucks.

Ford has shared how its customers are personalizing their 2024 Ford Ranger orders, which makes for exciting reading.

According to Ford, the three top configurations are the XL STX 4WD in Oxford White, the XLT Sport 4WD in Cactus Gray in 301A specification with the optional towing package, and the Lariat Sport 4WD in Shadow Black, also with the towing package. This shows a solid interest in the entire range, from the entry-level workhorse to the luxurious top-end models.

We find it interesting that the Ranger Raptor is not included in the top three, seeing how it is the cheapest way into Raptor ownership, but it may have something to do with the fact that the configurator isn’t yet officially live.

However, Ford divulged that Shelter Green Metallic and Shadow Red are the most popular Raptor colors. If you want to stand out a bit, Velocity Blue or Azure Gray is the way to go. A lot of Ranger Raptor owners will use the car as intended. Ford says 40% of customers have gone for the available beadlock wheels and Raptor graphics.

Around 80% of customers are selecting the 4WD option. The Raptor is the only model equipped with 4WD as standard, while the XL, XLT, and Lariat can be ordered with rear-wheel-drive or a part-time four-wheel-drive system with a low-range transfer case. Going for this option turns the Ranger into quite an impressive off-roader. This option costs $3,645 on the base XL but drops to $3,485 for XLT and Lariat trims.

It also appears that Rangers will be working hard, with 70% of customers opting for a tow hitch. These customers also want to make the towing experience as easy as possible, adding Pro Trailer Backup Assist and Trailer Brake Controller. This means more people are comfortable paying for the $825 Advanced Towing Package to equip the abovementioned features.

Ford also offers the Advanced Towing Package Plus, which adds all of the above, plus a reverse parking aid, adaptive cruise control with lane centering and stop and go, front parking sensors, a 360-degree camera, connected navigation, and an enhanced active parking assistant. It costs $2,305, which may be the main reason why.

We find it odd that only 20% of customers opted for the FX4 Off-Road Package. It’s only $1,295, but you do get a lot in return, such as off-road biased tires, decals, a rear locking differential, a steel bash plate, off-road-tuned shocks, skid plates for all the vital underbody bits, and Ford’s terrain management system. Customers may be waiting for the upcoming Tremor model.

Using Ford’s online configurator for the 2024 Ranger, we can see that people are spending an average of $37,805 on the XL, $41,410 on the XLT, and $49,430 on the XLT. The standard engine for these models is the 2.3-liter EcoBoost four-cylinder, producing 270 horsepower and 310 lb-ft. The more muscular 2.7-liter EcoBoost V6, which produces 315 hp and 400 lb-ft, is not available as an option yet. It would be cool to see how many owners go for it once it arrives as an option.

The Ranger Raptor ships standard with a twin-turbo 3.0-liter EcoBoost V6 engine producing 405 hp and 430 lb-ft.